I love the new Playstation commercials with (fictional)executive Kevin Butler. Kevin, complete with odd job title, answers questions from random people curious about a new game. While his game descriptions are to be expected, his witty remarks to the questions are what make these commercials work best. Here are a few of my favorites:
He even attacks the Wii (with its rudimetary controller movement) and Microsoft's Project Natal (which has you point your fingers to simulate controllers to catch balls and shoot people) in this one:
You can watch the others here:
Tuesday, March 16, 2010
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